When did productivity become a tool for beating yourself up?

Think about it. All the usual advice out there – it's like a constant chant telling you that you're not quick enough, or disciplined enough, or achieving enough. It’s like we’ve all been tricked into believing that if we're not constantly outdoing ourselves, we're failing. It's exhausting, right? It's turned productivity into a weapon used to knock you down a peg or two, with Hilda, your inner critic, joining the chorus.

This is not sustainable.

The so-called productivity gurus are all about efficiency, making you feel like you need to be a task-annihilating superhero. But they're missing the point. Real productivity isn't about crushing an endless list of tasks. It's about focusing on what's genuinely important to you.

There's a better way.

Because, let's face it: racing through a to-do list that's as long as your arm, filled with tasks that don't light a spark in you? That’s not productivity; it’s a fast track to burnout. Gone are the days of measuring worth by how much you can cram into a day. It's time to embrace a new kind of productivity – one that's purposeful, fulfilling, and believe it or not, fun.

And that's where we come in...

You’re ready to do more of what actually matters to you.

We can help.

Jennie Mustafa-Julock here...

AKA your perfect partner in making things happen, no matter what.

Jennie has spent over 17 years as a professional coach and speaker, co-creating, testing, and validating coaching tools and techniques with hundreds of clients. She's known for digging deep, cutting through the excuses, and helping our clients tap into their hidden potential so they can finally do more of what matters most to them...but with zero fluff and loads of humor.

Meredyth Mustafa-Julock here...

AKA the systems nerd you need in your life.

Meredyth joined Jennie's coaching business full-time in 2021 after 20 years in education, both as a special educator and later as an Assistant Principal. She’s all about the practical and tactical parts of business...and life. Her expertise in adult learning, coaching, and a borderline obsessive love for tools and systems turned out to be the missing puzzle piece for our work.

Sadie here...

AKA our Chief Cuteness Officer.

Our one-year-old, four-pound fluff ball doesn't have an impressive resume to share with you. But she insisted on being on this page.

And in case you’re curious (and the shared last names didn't give it away, we’ve been together since 1997, married since 2003 (well, legally since 2009), and now business partners since 2021.

Together, we run our coaching empire for people with impatient ambition who want to accomplish more of what actually matters to them. And we do so on the road, living our untethered life in our cozy 28’ Airstream trailer.

And we have never been happier.

Okay. Enough about us. What does this all mean for YOU?

We're excited to help you do more of what actually matters to you.

We're here to revolutionize how you view productivity. It's not about racing against impossible standards or feeling perpetually inadequate. It’s about redirecting your efforts toward what genuinely inspires and excites you.

We're shifting the focus from ticking boxes to taking meaningful steps toward what really matters to YOU. Because you're not a robot cranking out tasks; you're a person with important dreams…

And we want to help you make those dreams happen...starting right now!