Become known for experiences that set you apart (and that clients can’t stop coming back for)
The Repeatable IP™ Lab is where experienced business owners turn their signature work into reinvestable, unmissable experiences that help clients get deeper results every time — and that position you as the go-to expert everyone’s recommending.
If you’re ready to build the type of offer your business becomes famous for — so you can stop chasing your next lead, create lasting client loyalty, and bring in sustainable, recurring revenue — this is the place.
What if making more money and driving bigger client breakthroughs… didn’t mean creating more stuff?
You’ve done the whole entrepreneurship thing “right”.
You’ve built successful offers, you’ve delivered real results, you’ve attracted amazing clients who love what you do.
So… why are your best clients still drifting away?
Each time an offer wraps… your best clients poof — disappear.
Not because they’re unhappy. Not because they don’t want more from you.
But because there’s no clear next step — no structured, reinvestible, irresistible experience that lets them stick around, go deeper, and keep growing.
So you do what most business owners do.
You keep creating more. More content. More courses. More launches.
At this point, even your Google Drive is sighing in exhaustion.
You’re stuck on a creation treadmill, running at top speed just to maintain momentum and income. And it’s exhausting.
Even worse? You watch some of those incredible clients drift away, sometimes to lesser experts, simply because you didn’t give them a way to keep engaging with your unique genius.
You’ve hit the point where more isn’t the answer anymore.
You’re at a crossroads that most experienced entrepreneurs reach when they’ve outgrown the “more, more, more” business model.
You’ve already know how to serve. You know how to deliver meaningful work. You’ve built a reputation for yourself — and you’ve got the receipts to prove it.
What you need now is to refine — not add.
It’s time to take all that expertise and knowledge you’ve worked your butt off to build and channel it into something that keeps your best clients coming back, pushing themselves further, and reinvesting in you again and again.
This is where you shift from being known for great ideas and great offers…
to being known for the signature framework that sets you apart, cements your authority, and creates long-term, sustainable success — for you and your clients.
In fact, doing more might be the very thing holding you back.
The business you’re running right now? It’s built for one-and-done wins.
(Totally not your fault, by the way. 99.9% of business advice is set up to teach you this.)
Clients come in, you wow them, they finish… and then they move on. Not because you’re not amazing at what you do (you are!) — but because there’s no clear reason or invitation for them to keep engaging with and buying from you.
So you scramble…
You create something new (again)...
You launch (again)...
You create freebies, social media content, and chase fresh leads (again)...
You deliver your new course, service, or offer (again)...
And then rinse and repeat the whole thing.
The problem isn’t you, your ideas, your niche, or your genius.
It’s the fact that you’ve been set up to work way too damn hard just to keep your business moving forward.
Instead of pouring your energy into deepening relationships with your best, most loyal clients, you’re stuck hustling to entertain, re-sell, or replace them.
And let’s be real — it’s not just exhausting. It’s frustrating, inefficient, and frankly beneath where you are in your business today.
You’ve built too much momentum and too much reputation to keep spinning around the “what’s next?” loop.
Finite experiences and offers aren’t evil.
But they are holding you back.
One-and-done courses, one-time consultations, live workshops… they all have a place. We’re not here to shame your existing offers, promise.
But if that’s all you offer, here’s what’s probably happening right now:
You’re always adding more bells and whistles just to keep your clients’ attention, “provide value”, and convince them to keep working with you.
You’re spending more time (and budget) chasing new leads than deepening relationships with the clients who already love you (and love paying you).
You’re stuck in a cycle of planning, launching, delivering, wrapping up… and then scrambling to come up with what’s next.
You’re watching your favorite, most loyal clients fall off your radar and work with other experts, many of whom you know can’t deliver the kind of work and results that you can.
You’re creating brilliant work that has the potential to create lasting, compounding results for clients… but are stuck in deliveries that are more “one hit wonder”.
You’re tired of this pressure to constantly do more work, when what you really want is a business that lets you do better work (and get paid well for it).
You’re ready to build your legacy, not just your next launch. And you don’t need to burn your whole business to the ground to make it happen.
You just need a way to turn your best work into an experience you create once, and that clients happily return to again and again.
And that, my friend, is what we call Repeatable IP™.
We’re Jennie + Meredyth! 👋
We know all too well what it’s like to be stuck in that endless loop of more.
We were right there too: creating fire hose experiences for our clients, offering endless support calls and delivering absolutely everything we could to “provide value”... then wondering why the heck we were so exhausted.
Then we noticed something surprising, almost by accident.
We realized that the things our favorite clients kept coming back for — the offers they couldn’t stop talking about, recommending, and reinvesting in — weren’t the shiny new offers we were bending over backwards to create.
They were:
Live virtual event we ran every quarter where they could set fresh goals and stay accountable
Weekly group sessions where they could apply the same system over and over
A framework they kept coming back to — not because they needed “new info”, but because they got better results each time they engaged with it
Skeptical? We were too — totally unconvinced, in fact. “Wait, someone wants to pay for the same experience again? Doesn’t that mean we failed the first time?”
Turns out, it was the opposite. We’d created experiences that were so repeatable, so reinvestable, and so powerful that clients wanted to come back not because they had to…
But because they knew they’d get new insights, breakthroughs and bigger wins each time.
What happens when you create repeatable, reinvestable, totally irresistible experiences?
When we shifted from constantly churning out new offers to focusing on building our Repeatable IP™, we:
Grew our revenue sustainably, with 70%+ of our income now coming from clients who return again and again — because they want to.
Built a loyal, close-knit community of repeat buyers, where newcomers feel welcomed, long-timers become ambassadors, and everyone shares a common language and experience.
Freed up our creative energy, because we’re no longer stuck inventing something new each month just to pay the bills or stay relevant.
Delivered deeper client results, watching our favorite clients push themselves further, show up bolder, and reach new breakthroughs every time they re-engaged.
Solidified our authority, becoming known not just for great ideas, but for signature frameworks and experiences that deliver again and again.
Fell back in love with our own work — because let’s be honest, doing great work (instead of scrambling to keep up) feels way more fun.
What exactly is Repeatable IP™?
It’s the process of designing unmissable, reinvestable client experiences — the kind you create once, but that deliver bigger wins, fresh breakthroughs, and deeper results every time someone goes through them.
The Repeatable Part:
Structured client experiences that can be repeatedly offered by you and re-engaged with by your people — again and again.
The Intellectual Property Part:
Your own signature ideas, methods, or frameworks — the unique-to-you stuff you’ve developed through real client work, refined over time, and are ready to be known for.
Repeatable IP™ is how you stop overextending yourself and start building a business that’s both profitable and deeply meaningful
It’s not just about packaging up your knowledge into another course, delivering the same service month after month, or throwing together yet another shiny new offer just to stay relevant.
It’s about creating something so powerful, so thoughtfully designed, that clients can’t wait to come back again and again — because they know they’ll get better results every time.
It’s the foundation for building a business that’s not only sustainable, but well-known, respected, and loved for delivering incredible, lasting results.
Here’s what changes when you build Repeatable IP™ in your business:
Your best clients stick around (and keep buying everything you create).
Instead of constantly chasing new leads, you create offers so good they naturally invite clients to come back, deepen their results, and keep reinvesting with you.
You unlock recurring, predictable revenue without the launch hustle.
With offers clients happily reinvest in, you increase lifetime customer value, lower acquisition costs, and create reliable income streams — without burning out.
You build an offer people rave about, return to, and recommend like it’s a best-kept secret.
Once people are in, they’re hooked — not for slimy reasons, but because they trust the process, the experience, and you. And then get a healthy dose of results, every time.
You become the obvious go-to expert everyone’s talking about.
Your expertise becomes a magnet — the thing you’re famous for, the thing people recommend, the thing that makes you unforgettable in your space.
You amplify your client impact (without adding more to your plate).
Every time clients engage, they unlock new layers of growth, mastery, and insight — making your work even more transformational over time.
You create a business you actually love running — and free up your time, energy, and creative spark.
Doing brilliant work for clients who keep showing up? That’s not just profitable. It’s so, so fun.
Imagine how it would feel…
To be known for something so damn good, clients can’t stop coming back — or telling everyone they know about you.
To deliver an offer that compounds in value, deepening your authority, your revenue, and your clients’ results every time.
To feel creatively energized by a business that’s built to last, not built to burn you out.
To finally grow a business that feels sustainable, fun, and aligned with the level of expertise you’ve spent all this time developing.
That’s what Repeatable IP™ makes possible.
And we’re ready to help you make it real in the Repeatable IP™ Lab.
Grab your lab coat, adjust your safety goggles, and join us inside…
Repeatable IP™ Lab
Repeatable IP™ Lab is a six-month virtual laboratory where you’ll take the brilliance you’re already known for and turn it into signature, reinvestable client experiences built from your unique intellectual property.
You’ll create one (or several!) experiences that deliver bigger results every time, spark a loyal following, and keep your revenue growing without constantly chasing fresh leads.
Inside, we give you the step-by-step system to nerd out and design something so powerful, so unmissable, and so you… your clients won’t just want to come back — they’ll rave about it, recommend it, and reinvest again and again.
Think of yourself as a master chef,
crafting your signature dish.
Top chefs don’t become world-famous by walking into the kitchen every night and reinventing the menu.
They become known (and beloved) for an unforgettable dish — the one people keep ordering, keep raving about, and keep coming back for… while they also explore everything else on the menu, because they can’t resist!
That’s exactly what we help you create inside the Repeatable IP™ Lab.
We’re not here to tell you to set your whole kitchen (aka your business model) on fire.
We’re here to help you layer in a strategic, signature, delicious offer — the kind that makes it easier (and way more fun) to expand your impact, amplify your authority, and build something that lasts for you and your hungriest, most loyal clients.
“Hang on — can you give me some examples?”
You bet! A Repeatable IP™ offer isn’t just something a client can buy more than once. Sure, ideally it’s reinvestable — but that’s not the most important part.
What matters most is that your clients can go through the offer/experience more than once and not only get results each time… they actually get better results each time.
Repeatable IP™ is about building mastery, momentum, and deeper transformation with every round.
Here’s what that means for YOUR business:
Your Repeatable IP™ could live at the start of your funnel — a bite-sized experience that gives clients an initial taste of your work and keeps them circling back until they’re ready for more…
It could live at the end of your funnel as a structured, ongoing experience they come back to long after they’ve graduated from your offers…
Or it can live somewhere in between!
Inside the Repeatable IP™ Lab, we’ll break this down further, with clear examples from four types of offer containers:
Repeatable 1:1 services
Repeatable group experiences (this is where most of our Repeatable IP™ lives)
Repeatable asynchronous experiences
Repeatable in-person experiences
What makes Repeatable IP™ Lab different?
This isn’t about creating something new. It’s about building something worth coming back to.
In the Repeatable IP™ Lab, you’ll tinker away — not at mixing up another online course, writing a new curriculum, or building your next big shiny idea from scratch.
Instead, we’re going to make an extra potent concoction of your existing brilliance — all those tools, frameworks, methods and insights you’ve dreamed up through years of experience — and turn it into a sustainable, reinvestable experience designed to develop deeper breakthroughs every time.
Let’s be clear: most programs skip this.
They focus on flashy launches, one-and-done courses, and strategies that burn you (and your buyers) out fast.
But here, we focus on what actually sustains a business at your level:
Offers built from your unique intellectual property — designed for mastery, not just motion.
We’re going to focus on the work that only gets better when it’s repeated — not getting caught up in chasing complexity or novelty.
The Repeatable™ IP formula:
In non-nerdy language: when clients know what to expect, they show up differently and take more risks — leading to better results that they keep coming back for.
OH HEY, IT’S US AGAIN 👋
Here’s why you can trust us to lead you in this work:
Sure, we like to joke that stumbling into Repeatable IP™ was a “happy accident”.
But the truth is: we built it, tested it, and proved that it works inside our own business first.
Only once we knew we were onto something legit did we create the Repeatable IP™ Lab — so we could help other brilliant entrepreneurs do the same. (And we have!)
The reason it works so well? Because it’s not based on good vibes, best guesses, and piles of sticky notes.
The process we guide you through in is grounded in two disciplines (that a lot of programs completely overlook):
Organizational Development (Jennie’s nerdery) — to make sure your offer actually fits inside your business, aligns with your long-term vision and genius, and helps you grow without accidentally lighting all your existing progress on fire.
Instructional Design (Meredyth’s nerdery) — so your clients get experiences that allow them to learn faster, retain more, and get compounding results each time they go through them.
We’re going way beyond just building repeatable offers.
We’re creating experiences that are engaging, accessible and sticky — designed to last for you and for your people.
We bring the strategy, structure, and systems.
You bring your own nerdery and love for what you do.
Ready to see how we’ll help you build it?
Here’s what you get when you join Repeatable IP™ Lab:
Your path to creating unmissable + reinvestable experiences starts here. We've carefully crafted seven core modules (plus a bonus!) that build on each other, taking you from initial concept to fully implemented Repeatable IP™.
7-Module Core Curriculum
A step-by-step system to help you design, test, and launch a signature, reinvestable offer (or several!) from your unique brilliance. Create once, deliver again and again, and get deeper client results each time.
Templates & Workbooks
No blank page syndrome here. You’ll get actionable tools that make every step of the process easier — from brainstorming your IP to mapping your process to marketing your magic you want to be known for.
Private
Podcast Feed
Prefer to learn on the go? Listen to every module, lab session, and guest training on your own time, with a downloadable podcast feed ready to plug into your favorite player.
Extra Nerdy
Learning
Go beyond the core with advanced topics, expert guest sessions, and behind-the-scenes insight into what’s working for us and our Labsters. (Because if you’re nerdy like us, surface-level just isn’t your style.)
Plus 6 months access to these support features:
Biweekly Lab Hours
(Live Zoom)
Bring your ideas, questions, and half-baked frameworks to our live workshop-style sessions. You’ll get coaching, examples, and “coaching by proxy” just by listening in.
Biweekly Voxer
Office Hours
Want personalized support but hate scheduling calls? Drop your questions asynchronously and get thoughtful, tailored responses from us.
Dedicated
Facebook Group
A cozy, nerdy corner of the internet where Labsters can connect, share ideas, get feedback, and cheer each other on — whether you’re at version 1.0 or 4.7.
The Finer Details:
Ongoing access to the core content, so you can revisit everything and build new Repeatable IP™ as your business grows
Available on your computer, tablet or phone in our private course dashboard
All videos are available with closed captioning, detailed notes, and a full (English) transcript
Who doesn’t love BONUSES?
Milestone Rewards
Hit key implementation benchmarks and unlock custom feedback, cheerleading, and mini trainings — because progress should be celebrated!
Pop-Up Coworking
Drop-in sessions for focused work and casual vibes. Build your IP alongside other brilliant humans who just get it.
Extra Nerdy Bonuses
We’re always brewing up extra tools, swipe files, and surprises based on what Labsters need. Expect the unexpected (in a good way).
Nerd out over this curriculum with us. 🤓
Creating reinvestable, unmissable client experiences doesn’t happen by accident — it takes structure, intention, and (ahem) some really good nerdy frameworks.
Repeatable IP™ Lab includes 7 powerful modules (plus a juicy bonus!) that guide you from fuzzy idea to fully-formed, reinvestable offer that keeps your best clients coming back again and again.
Module 1: Repeatable IP™ 101
Learn more about the concept of Repeatable IP™ and understand exactly how to create experiences so powerful, your clients naturally come back again and again.
Learn the essential ingredients that make your work impossible to outgrow
Explore how to create predictable spaces where clients feel safe to push themselves further each time
Get your brain thinking about what role Repeatable IP™ can play in YOUR business
You’ll walk away with: A clear understanding of what Repeatable IP™ is (and what it isn’t) and feeling excited about what’s next.
Module 2: Mining Your Expertise
Uncover the goldmine of brilliance you've already created in your work (yes, it's definitely in there!). This is where you find the seeds of your Repeatable IP™.
Audit your current and past offers to uncover frameworks, methods, and patterns worth repeating
Spot which pieces of your expertise could become signature experiences your clients return to again and again
Narrow in on the idea (or ideas!) that are worth developing
You’ll walk away with: A strong, specific idea for your first (or next) piece of Repeatable IP™ — skipping the overwhelm and getting straight to the good stuff.
Module 3: Process Design
Craft the core experience that makes your Repeatable IP™ absolutely unmissable for your favorite clients — and simple enough to repeat without burning out.
Decide what kind of experience you’re creating (ritual, framework, practice, or technique)
Shape it into something that naturally reveals new layers of insight each time
Outline an experience that feels safe and predictable, while still delivering those "wow" moments your clients crave every single time they return.
You’ll walk away with: A mapped-out process for your Repeatable IP™ offer that clients return to again and again (and still get new results).
Module 4: Offer Design
Now that you’ve got the ingredients of your experience — let’s package it up! It’s time to shape an offer your clients are eager to buy again.
Choose the right delivery model for your process (1:1 work, group experience, asynchronous space, in-person, or a hybrid)
Structure your offer to be optimized for reinvestment and client loyalty
Design a reinvestment path that keeps your best clients coming back for more
You’ll walk away with: A buyable, scalable offer built from your IP — one that you can re-offer without starting from scratch!
Module 5: Instructional Design
Craft the perfect words and directions for an experience your clients actually move through — and get results from — without hand-holding every step of the way.
Learn how to guide clients through your process using Meredyth’s nerdery + instructional design best practices
Write run-of-shows, scripts, and simple prompts that support real transformation
Remove friction and confusion, so your clients feel safe and empowered
You’ll walk away with: A fully designed learning experience your clients can move through with ease — and you can deliver with confidence!
Module 6: Testing + Validation
Time to test! You’ll run small experiments and refine your IP to gather real-world feedback before going all in.
Run low-lift, high-value tests with our supportive lab community and your existing clients to work out any kinks.
Gather meaningful feedback to improve your work and discover exciting new possibilities (without overthinking it)
Spot patterns and refine your offer accordingly
You’ll walk away with: Real data, real insights, and a validated offer you know works every single time — whether it's someone's first experience or their fifteenth.
Module 7: Implementation
This is where your Repeatable IP™ becomes a natural part of your business, fitting beautifully alongside everything else you offer.
Roll out your new experience with the world (inside your existing business model!)
Integrate it with your marketing ecosystems (without needing a bells-and-whistles launch, if that’s your thing)
Develop a plan for reinvestment, referrals, and long-term results
You’ll walk away with: An integration and growth plan to make sure your Repeatable IP™ doesn’t just exist — it’s driving real revenue, results, and reputation.
Bonus Module
Go deeper with guest expert sessions and advanced lessons on things like pricing, facilitation, and scaling your Repeatable IP™. We're constantly adding new resources based on what our Lab members need most!
You’ll walk away with: Extra tools and perspectives to refine your offer even further, plus ongoing bonuses that evolve alongside your business.
The results of running the right experiment:
When you shift into Repeatable IP™, you stop simply creating more and start creating more of something that matters — to you and your clients.
Let’s talk ROI (because we’re not just here for good vibes and sustainable businesses).
Creating Repeatable IP™ isn’t just about building an offer… it’s about building an asset.
An asset that:
Brings your best clients back again and again, because especially in this economy, it’s easier (and cheaper) to re-engage the right people than to chase down the next cold lead.
Exponentially increases revenue without exponentially increasing your workload, because you’re no longer constantly creating from scratch.
Lowers your customer acquisition costs, because your returning clients don’t just reinvest… they bring their besties with them.
Makes your marketing easier and more effective, because it centers around the experiences you’re known for (and proud to promote).
Creates momentum that compounds — with each new round, your clients grow, your offer strengthens, and your reputation deepens.
And here’s the really fun part: inside the Lab, you won’t just create one repeatable offer.
This is Repeatable IP™ in action: a rinse-and-repeat system you can return to as your business evolves.
This isn’t just a “your next big idea” kind of investment.
It’s the kind of strategic asset that pays off for years to come.
THE INVESTMENT
You bring the brilliance. We’ll bring the method.
If you’re ready to create the kind of offer your business becomes known for, let’s roll up our sleeves and mix it up together.
A quick reminder of what’s waiting for you in the Lab:
Core Curriculum
7-Module Signature Program — Your step-by-step path to designing, testing, and launching Repeatable IP™ offers.
Templates & Workbooks – Practical tools to make every step easier.
Private Podcast Feed – Listen to trainings + labs on the go.
Bonus Module – Advanced topics + expert guest lessons.
6 Months of Support
Biweekly Live Lab Hours – Workshop ideas + get real-time support.
Biweekly Voxer Office Hours – Personalized, async 1:1 support.
Private Facebook Group – Connect, share, and ask questions.
Bonuses
Milestone Rewards – Earn feedback + surprises as you implement.
Pop-Up Coworking Sessions – Focused sessions to build alongside your peers.
Extra Nerdy Resources – Top secret, but you’re going to LOVE them, promise.
Meet Labsters* who are already making waves.
*As in Repeatable IP™ Labsters, i.e. past and current Lab participants.
Repeatable IP™ isn’t a rigid formula — it’s a flexible framework that you can experiment with to match your brilliance.
Here’s a peek at just a few of the brilliant offers Lab participants have created:
Norma Frahn
Fractional Human Resources Consultant, offers her one-to-one HR SOS Call repeatable and reinvestable experience. This service tackles one HR-related problem in one hour providing one solution — no retainer required.
"RIPL helped me design a simple offer that I'm excited to sell and deliver. It quickly solves a client problem in a way that best utilized my HR expertise. Since it's situational, clients can sign up over and over whenever they need it."
Wendy White
Messaging Strategist, built Copy Genius, an unmissable group experience to create client-getting copy you can use everywhere, immediately.
"I used a proven process that I've taught for years and wanted my clients to turn into a repeated practice in their businesses. It was a revelation for me to take something that I thought needed more depth and time, and condense it down into a tight one-hour format where clients walk away with copy they can implement right away and confidence so they’re excited to repeat!"
Is yours the next example we shout about here? 😉
Worried you don’t have Repeatable IP™?
You do. Here’s how we know.
Look, we get it. This whole Repeatable IP™ thing might feel new to you.
But chances are, you’ve been sitting on your own Repeatable IP™ for years. It just hasn’t been named, structured, or optimized… yet.
Let’s test our hypothesis:
Do you have a framework, tool, or method you find yourself teaching on repeat?
A process you rinse and repeat with every new client?
Have clients ever said “I wish I had my version of what you do?”
Is there something your business is kinda known for… even if you’ve never formalized it?
Do you get consistent results for different clients, using the same (or sameish) approach?
If you said yes to any of the above, you’ve already got the raw materials for Repeatable IP™.
All you need now are the right lab tools to refine, test, and package it into something unforgettable.
You’ve definitely seen Repeatable IP™ in action.
Which business owner comes to mind when we say… “memberships”? “Money mindset”? “Funnels”?
Or how about an author or thought leader when we say… “vulnerability”? “Sparking joy”? “Atomic habits”?
That’s no accident. Those folks have built signature systems and experiences around their IP — and now they’re known (and well-paid) for it.
You can do the same. And inside the Lab, we’ll show you how.
“But what if I get bored?”
Repeatable doesn’t mean repetitive.
The magic of Repeatable IP™ is that every round feels different — even when the process stays the same.
Why? Because your clients grow. Your own insights deepen. And the experience keeps evolving with every pass.
This isn’t about repeating the same offers over and over again to the point of tears. It’s about doing your best, most dialed-in work — and refining your brilliance each time for bigger breakthroughs.
And let’s be real — seeing your clients get better, bolder, deeper results? Never gets old.
(Oh, and you can totally still create shiny new offers if that’s your jam. Repeatable IP™ doesn’t box you in — it frees you up. Because when your core offer runs like a well-oiled, well, lab experiment, you’ve got more time, energy, and creative juice for whatever’s next.)
The final say: is the Repeatable IP™ Lab right for you?
The Lab is THE place for experienced business owners who are ready to build something that lasts, that scales, and that they become known for — a signature experience clients rave about, return to, and recommend on repeat.
This is for you if…
You’re an established entrepreneur with an offer, framework, method, or process that’s getting people results (even if you’ve never formally mapped it out) — and you’re ready to turn it into something bigger.
You’re done with the “launch it and leave it” life and craving a more reliable, repeatable way to work with your best-fit clients.
You’ve got clients (or some kind of established audience) that you can’t wait to experiment and test things with.
You’ve hit that moment where “more” just isn’t cutting it anymore, and you’re ready to refine instead of reinvent.
You love to nerd out on your craft, your genius and your client work, and you’re excited to design something that gets deeper, better, and more impactful every time you deliver it.
You’re willing to roll up your sleeves, test things, get curious, and build something with depth — and you understand that this takes upfront effort (that’s so, so worth it!)
This is not for you if…
You’re just getting started in business and don’t have a proven offer or any client experience yet.
You don’t have anyone to test your ideas with — you aren’t currently working with clients or customers, nor do you have an audience of interested (ready-to-buy) people to share your Repeatable IP™ with.
You’re looking for a quick-fix, copy-paste formula. This is a Lab for a reason: developing your Repeatable IP™ takes real thinking and experimentation. (Don’t worry, we’ll guide you!)
You hate systems or the idea of building a repeatable experience and would rather reinvent the wheel every time. (We get it — that’s just not this.)
You’re not prepared to slow down long enough to build something that serves your people and your future self. While we’ve made it as efficient (and fun!) as possible, this work takes some thoughtful, intentional brainpower.
Frequently Asked Questions
I don’t have any ideas yet for my Repeatable IP™. Can I still join?
Absolutely! The point of Repeatable IP Lab is for you to think of an idea, test it, and refine it. We’ll be with you every step of the way to collaborate on your repeatable IP, including coming up with a plethora of ideas for you to consider before actually building your framework.
Is this just for course creators?
Not even close! Repeatable IP™ works across service businesses, coaching, group programs, consulting, and more. Whether it’s a 1:1 framework, group experience, asynchronous community, or something totally unique — we’ll help you shape your IP into a repeatable offer that works for your business.
Is this going to work for my type of business, niche or industry?
That’s an almost definite yes. Repeatable IP™ works across a wide range of industries, business models, and niches. We've seen it thrive in both B2B and B2C spaces: from messaging strategists and HR consultants to yoga teachers and specialized coaches. It's not about your industry — it's about whether you’ve got a process, method, or approach that helps your clients get real results on a regular basis.
What if I already have a signature offer?
Awesome — that’s a great starting point! That doesn’t mean it’s Repeatable IP™, though. If you’ve already got something your clients love, the Lab is where you’ll refine it, structure it, and turn it into something that clients want to keep coming back to. No need to start from scratch if you don’t have to!
What if I’m new to business / don’t have (m)any clients right now?
You’ll need at least some people to test your Repeatable IP™ with — but they don’t need to be current clients.
If you’ve worked with clients in the past or have an audience you can engage, you’re good to go. This isn’t for people just starting out from scratch, but if you’re already getting results for people (and want to get them even better ones, over and over again) — this is for you.
How customized is the Lab experience?
Your brilliance isn't cookie-cutter, and neither is our approach. This isn't one of those programs where everyone gets pushed through the same template (ugh). We're obsessed with helping you create Repeatable IP™ that feels authentically, deliciously YOU - which is exactly why we include so much personalized support.
Even our templates and workbooks are designed as springboards for your creativity, not rigid blueprints.
Remember: The goal isn't to create another generic framework that blends into the noise. It's about bottling YOUR specific magic in a way that makes perfect sense for your business and lifestyle. And we're committed to helping you do just that.
Will I get feedback on my ideas?
You bet. We are all in on helping you refine your Repeatable IP™ — from frameworks to positioning to delivery. Bring your ideas to lab hours, Voxer hours, and the community for live feedback, support, and “YES, this is it” moments.
How much time will this take?
It’s a “go-at-your-own-pace” kind of lab — with structure, support, and accountability built in.
Some people create their first Repeatable IP™ offer within a month. Others use the full six months to refine, test, and launch. You’ve got space to think, build, experiment, and evolve. We give you all the tools you need — and support you every step of the way.
Do I have to show up live to get results?
Not really. A huge benefit of the Lab is that you get tons of live support from us — but you can absolutely go at your own pace and choose whatever features suit your learning and implementation best.
We will say that those who use the support features (whether live or asynchronously, like through Voxer access) get the best, fastest results.
Can I join whenever, or is this cohort based?
Repeatable IP™ Lab is always open for continuous enrollment, so you can join anytime! You’ll have six months access to all of the live support starting on the day you enroll, but you’ll maintain ongoing access to all the learning content and the dedicated Facebook group.
Which of your offers are examples of Repeatable IP™?
Apart from this one you mean? 😉
Our most popular piece of Repeatable IP™ is “the Proof”. It’s a four-step process designed to help you practice giving yourself credit, so you can acknowledge the confidence you’ve already earned.
We also incorporate Repeatable IP™ in…
our weekly productivity program, Make It Happen Method
our quarterly No Matter What events
speaking gigs about the importance of collecting Proofs
1:1 client meetings where we celebrate their achievements
I’m worried I’ll get bored doing the same thing over and over….
The thing to remember is that repeatable ≠ repetitive.
Your clients evolve. Your insights deepen. And your framework grows with both. That’s the beauty of Repeatable IP™ — each round delivers bigger, better results for them and for you.
Bonus: once you’ve got a repeatable asset, you free up time and energy to play, explore, and experiment with other offers!
What kind of ROI can I expect?
A pretty darn good one. Repeatable IP™ isn’t just an offer — it’s an asset. Which means your investment in the Repeatable IP™ Lab isn’t just an investment — it’s a super smart move for the future of your business.
The return isn’t just financial (though that’s there too — hello recurring revenue, lower client acquisition costs, and buyers who come back for everything!). It’s also energetic, strategic, and sustainable:
You’ll save time and mental energy by creating something that doesn’t need to be reinvented every time you want to sell.
You’ll increase your lifetime customer value by giving clients a reason to come back again and again.
You’ll become known for that thing — the offer people talk about, recommend, and reinvest in.
And yes… the revenue tends to compound along the way.
Do you offer refunds?
Because this is a digital program with immediate access to our materials, resources and proprietary system, we don’t offer refunds.
But here’s what we do offer: clear expectations, transparent delivery, and a truly hands-on experience from two experts who are deeply invested in your success.
If you’re not sure if it’s the right fit, feel free to reach out and we’ll help you decide before you jump in. No pressure. Just clarity.
Can you just build this for me?
Prefer Done-for-You over Do-It-With-You help? We got you! We offer custom Repeatable IP™ consulting and love diving deep with organizations to create bespoke repeatable solutions. Our done-for-you service includes researching, developing, and creating custom Repeatable IP™ specifically for your business - from signature frameworks to client tools to complete programs.
Working closely with your team, we'll:
Review your current content and client experiences to spot opportunities
Design and develop your unique Repeatable IP™ (complete with supporting tools and training materials)
Support the rollout and implementation to ensure seamless adoption
Transfer full intellectual property rights to you upon completion
Want to explore custom consulting? Email us at hello@jennieandmeredyth.com and we'll set up a conversation to discuss your specific needs.
I have another question!
No problem! Send us a message in the chat box at the bottom right of this page and we’ll get back to you shortly.
You’ve done the hard work. You’ve built your genius. Now let’s simplify, refine, and get you known for what you do best.
You’ve proven, again and again, that you know your stuff. You’ve built the offers, delivered results, and earned your clients’ trust.
The next chapter of your business isn’t about doing more.
It’s about building something that’s simpler to run, more sustainable to grow, and deeply yours.
Repeatable IP™ is how you get there.
It’s how you move from being a somewhat-known trusted service provider / coach / mentor / course creator… to the one known for that thing.
It’s how you shift out of the chaos of constant creation… and into a business that runs on loyalty, momentum, and meaningful work that lasts.
You don’t need to prove yourself anymore. You just need the structure that lets your genius shine — again and again.
We know how to help you create it. You ready?
Let’s build the offer your business becomes famous for.
Your best work shouldn’t be locked inside a one-and-done offer — it should be the reason clients keep coming back.
Inside the Repeatable IP™ Lab, we’ll help you build the kind of signature experience that keeps your clients reinvesting, your business growing, and your name top of mind.
You bring the brilliance. We’ll help you bottle it.
